TOC: AMS Rev
Introduction
AMS Review, 7(3)
Special Issue: A Marketing Perspective on Business Models
Editorial
A marketing perspective on business models
Hubert Gatignon, Xavier Lecocq, Koen Pauwels & Alina Sorescu
Business model innovation: a marketing ecosystem view
Thomas S. Robertson
Marketing to the poor: an institutional model of exchange in emerging markets
Jaideep Prabhu, Paul Tracey & Magda Hassan
The dynamic approach to business models
Anna-Greta Nyström & Miia Mustonen
A new conceptual lens for marketing: a configurational perspective based on the business model concept
Alexander Leischnig, Björn S. Ivens & Nadine Kammerlander
Combining big data and lean startup methods for business model evolution
Steven H. Seggie, Emre Soyer & Koen H. Pauwels
Exploring and extending a collective open business model
Annette Popp Tower & Charles H. Noble
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models
Ivan Fedorenko & Pierre Berthon