TOC: Qual Market Res Intl J
Introduction
Qualitative Market Research: An International Journal, 21(1)
Assessing visual survey protocols to capture brand-related emotional insights
Stéphane Ganassali and Justyna Matysiewicz
Brand addiction conceptual development
Mona Mrad
Consumed by the real
George Rossolatos
Market segmentation via attitudinal functions: a multi-method approach
Obinna O. Obilo and Bruce L. Alford
Quickening brand poetics: the lyric alternative
Roel Wijland and Stephen Brown
Using colour semiotics to explore colour meanings
Hannele Kauppinen-Räisänen and Marie-Nathalie Jauffret
The specificities of interviewing in China
Rui Torres de Oliveira and Sandra Figueira