TOC: J Global Mar
Introduction
Journal of Global Marketing, 31(1)
New Research on Cross-Cultural and Cross-National Comparisons in Advertising and Consumer Behavior
–Ajay K. Manrai Editor-in-Chief, Journal of Global Marketing [] []
Cultural Meaning, Advertising, and National Culture: A Four-Country Study
–Barbara Czarnecka, Ross Brennan & Serap Keles [] []
Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea
–Young Han Bae, Michelle Hough, Jong Woo Jun & Ilyoung Ju [] []
Do Consumers Discriminate Against Foreign Companies Even When They are Green?
–Yung-Hwal Park, Kevin Lehnert & Morris Kalliny [] []
The Moderating Role of Country of Origin on Brand Equity, Repeat Purchase Intentions, and Word of Mouth in Trinidad and Tobago
–Meena Rambocas & Aniera Xuxa Ramsubhag [] []