TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 30(1)
Interaction of intercultural service encounters
Ali Ihtiyar
Fashion model profiles: the intersection of self, ideal and preferred
Khurram Sharif, Asif Raza, and Amit Das
Effect of product involvement and brand prominence on advergamers’ brand recall and brand attitude in an emerging market context
Devika Vashist
Customer’s patronage decision toward health insurance products
Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Zaman, and Hasliza Hassan
The chain of effects from brand personality and functional congruity to stages of brand loyalty
S.R. Nikhashemi and Naser Valaei
Australian customer willingness to pay and wait for mass-customised products
Hassan Daronkola Kalantari and Lester Johnson
Identifying attendance motives for an international league fixture
Vaughan Reimers, Chih-Wei (Fred) Chao, and Kim Speechley
Understanding and predicting antecedents of mobile shopping adoption
Khushbu Madan and Rajan Yadav
Segmenting the Australian organic food consumer market
Parves Sultan, Ho Yin Wong, and Marianna Sigala
Analysis of relationship marketing factors for sports centers with mixed methods research
Sheng Yen Lee
Designing a demand chain management framework under dynamic uncertainty
Ying Ye and Kwok Hung Lau
How website quality affects online impulse buying
Umair Akram, Peng Hui, Muhammad Kaleem Khan, Yasir Tanveer, Khalid Mehmood, and Wasim Ahmad
Sales technology usage
Ashwani Kumar Upadhyay, Komal Khandelwal, Tanuj Nandan, and Prashant Mishra