TOC: J Mar
Introduction
Journal of Marketing, 82(1)
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
–V. Kumar [] []
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
–Rebeca Perren and Robert V. Kozinets [] []
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
–Anatoli Colicev, Ashwin Malshe, Koen Pauwels, and Peter O’Connor [] []
How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth
–Ashutosh Patil and Niladri Syam [] []
Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System
–Moeen Naseer Butt, Kersi D. Antia, Brian R. Murtha, and Vishal Kashyap [] []
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
–Eunho Park, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston, and Byungjoon Yoo [] []
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
–M.J. del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, and Pekka Mattila [] []
Corporate Board Interlocks and New Product Introductions
–Raji Srinivasan, Stefan Wuyts, and Girish Mallapragada [] []