ÂÜÀòÉç¹ÙÍø

TOC: Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 36(1)

Marketing social selling jobs: a re-labelling strategy
Yuna Kim and John S. Talbott

Examining need for uniqueness in emerging markets
Dheeraj Sharma, Varsha Verma, and Subhash Sharma

Influence of made with renewable energy appeal on consumer behaviour
Suni Mydock III, Simon James Pervan, Alanoud F. Almubarak, Lester Johnson, and Michael Kortt

Implications of the selfie for marketing management practice in the era of celebrity
Chris Hackley, Rungpaka Amy Hackley, and Dina H. Bassiouni

Examining consumer-brand relationships on social media platforms
Nikunj Kumar Jain, Shampy Kamboj, Vinod Kumar, and Zillur Rahman

Salesperson performance: role of perceived overqualification and organization type
Basant Purohit

The gamification of trust: the case of China’s “social credit”
Zahy Ramadan

Charismatic leadership and public service recovery performance
Luu Trong Tuan and Vo Thanh Thao

Marketers’ human capital resources and job performance
Nguyen Dinh Tho, Nguyen Dong Phong, Tran Ha Minh Quan, and Nguyen Thi Mai Trang

Planning to fail? Leveraging the Olympic bid
Tom Bason and Jonathan Grix