TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(2)
Twenty-five years and counting: an analysis of the Journal of Strategic Marketing
–Terrence Brown, Meyser Abduljabbar, Stefan Englund & Emily Treen [] []
A taxonomy of prestige-seeking university students: strategic insights for higher education
–Riza Casidy & Walter Wymer [] []
Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions
–Claire McCamley & Audrey Gilmore [] []
Brand compass: charting a course to improve firm performance
–Kerrie Christine Bridson & Jody Evans [] []
Generating consumer insights into physical activity patterns for three different segments
–Anna Kitunen, Sharyn Rundle-Thiele, Krzysztof Kubacki & Timo Dietrich [] []