TOC: J Mar
Introduction
Journal of Marketing, 81(6)
The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry
–Kartik Kalaignanam, Tarun Kushwaha, and Tracey A. Swartz [] []
Online Shopping and Social Media: Friends or Foes?
–Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal [] []
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes
–Alok R. Saboo, V. Kumar, and Ankit Anand [] []
The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
–Sandeep Arora, Frenkel ter Hofstede, and Vijay Mahajan [] []
The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty
–Nita Umashankar, Morgan K. Ward, and Darren W. Dahl [] []
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
–Marina Puzakova and Hyokjin Kwak [] []
Customer Inspiration: Conceptualization, Scale Development, and Validation
–Tim Böttger, Thomas Rudolph, Heiner Evanschitzky, and Thilo Pfrang [] []
Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
–Cheng Zhang, Chee Wei Phang, Qingsheng Wu, and Xueming Luo [] []