TOC: J Adv
Introduction
Journal of Advertising, 46(4)
How Related Multiscreening Could Positively Affect Advertising Outcomes
–Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [] []
The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
–Ilyoung Ju, Yi He, Qimei Chen, Wei He, Bin Shen & Sela Sar [] []
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects
–Chingching Chang [] []
Restricted Visions of Multiracial Identity in Advertising
–Robert L. Harrison, Kevin D. Thomas & Samantha N. N. Cross [] []
Creative Analogy As a Means of Articulating Incongruent Sponsorships
–Robert Madrigal & Jesse King [] []
The Effect of Descriptive Norms and Construal Level on Consumers’ Sustainable Behaviors
–Yuhosua Ryoo, Na Kyong Hyun & Yongjun Sung [] [Google Scholar]
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
–Yeonshin Kim, Tae Hyun Baek, Sukki Yoon, Sangdo Oh & Yung Kyun Choi [] []