TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 38(4)
Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing
–Henry S. Cole, Tom DeNardin & Kenneth E. Clow [] []
Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions
–Y. L. R. Moorthi & Subhadip Roy [] []
Internal Stakeholders’ Claims on Branding a State University
–Ruby Roy Dholakia [] [Google Scholar]
The Carryover Effect of Customer Satisfaction on Service Quality Focused on Moderating Effect of Customer Trust and Cooperative Orientation
–Hoseong Jeon & Beomjoon Choi [] []
Perceived Service Quality and Loyalty of Fitness Centers’ Customers: Segmenting Members Through Their Exercise Motives
–E. Tsitskari, G. Tzetzis & D. Konsoulas [] [Google Scholar]