TOC: Psych Mar
Introduction
Psychology & Marketing, 35(1)
For Indian online shoppers, have saying and doing parted ways?
–Manit Mishra [] []
Dialectical mind can be sweet toward crisis-associated products/brands
–Bing Shi, Haizhong Wang and Wumei Liu [] []
When consumers penalize not so green products
–Jeonggyu Lee, Siddharth Bhatt and Rajneesh Suri [] []
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
–Frank Huber, Anita Eisele and Frederik Meyer [] []
Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons
–Altaf Merchant, Kathryn A. LaTour, John B. Ford and Michael S. LaTour [] []
Oh my gosh, I got to get out of this place! A qualitative study of vicarious embarrassment in service encounters
–Thomas Kilian, Sascha Steinmann and Eva Hammes [] []