TOC: Mar Sci
Introduction
Marketing Science, 36(6)
Congratulations to Richard Thaler for Winning the Nobel Prize in Economics
–K. Sudhir [] []
Mobile Money in Tanzania
–Nicholas Economides and Przemyslaw Jeziorski [] []
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
–Stephan Seiler, Song Yao, and Wenbo Wang [] []
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
–Seshadri Tirunillai and Gerard J. Tellis [] []
Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
–Matthew Chesnes, Weijia (Daisy) Dai, and Ginger Zhe Jin [] []
Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
–Pavel Kireyev, Vineet Kumar, and Elie Ofek [] []
Pharmaceutical Product Recalls: Category Effects and Competitor Response
–Ram Bala, Pradeep Bhardwaj, and Pradeep K. Chintagunta [] []
Competitive Price Targeting with Smartphone Coupons
–Jean-Pierre Dubé, Zheng Fang, Nathan Fong, and Xueming Luo [] []
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
–Shijie Lu and Sha Yang [] []
Pricing with Prescheduled Sales
–Maxim Sinitsyn [] []