TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 24(1)
Diversity, Dimensionality, Distinctiveness
–Philip J. Kitchen [] []
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
–Wendy Bolhuis, Menno D.T. de Jong & Annette L.M. van den Bosch [] []
Self-gifting as a therapeutic reward: motivational approach for self-gifting promotions
–Jihye Park [] []
Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand
–C. Pich & G. Armannsdottir [] []
Effects of ironic advertising on consumers’ attention, involvement and attitude
–Taemin Kim & Okhyun Kim [] []
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
–Augustine Pang, Wonsun Shin, Zijian Lew & Joseph B. Walther [] []
Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds
–Jeff Joireman, Richie L. Liu & Ioannis Kareklas [] []