ÂÜÀòÉç¹ÙÍø

Editor’s Desk: What Do We Know about Corporate Social Responsibility Messaging?
–John B. Ford []

Speaker’s Box: Rethinking the Profession Formerly Known as Advertising – How Data Science Is Disrupting the Work of Agencies
–John Deighton [] [Google Scholar]

Numbers, Please: Measuring the Effectiveness of Branded Content across Television and Digital Platforms – How to Align with Traditional Marketing Metrics While Capturing What Makes Branded Content Unique
–Gian M. Fulgoni, Raymond Pettit and Andrew Lipsman [] []

What We Know about Corporate Social Responsibility Messaging

Corporate Social Responsibility And Marketing Performance – The Moderating Role Of Advertising Intensity
–Mahabubur Rahman, M. Ángeles Rodríguez-Serrano and Mary Lambkin [] []

What Sells Better in Green Communications: Fear or Hope? It Depends on Whether the Issue Is Global or Local
–Yu-Kang Lee, Chun-Tuan Chang and Pei-Chi Chen [] []

Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging – An Austrian Model Identifies Influential CSR Content and Communication Channels
–Verena Gruber, Magdalena Kaliauer and Bodo B. Schlegelmilch [] []

Communicating Corporate Responsibility To Fit Consumer Perceptions – How Sincerity Drives Event and Sponsor Outcomes
–Angeline Close Scheinbaum, Russell Lacey and Ming-Ching Liang [] []

How Do Self-Values Play a Role In Consumers’ Perception of CSR Advertising? – The Moderated Mediation Effect Of Self-Referencing
–Yoon-Joo Lee [] [Google Scholar]

Corporate Social Responsibility Communication Effects – A Comparison between Investor-Owned Banks And Member-Owned Banks
–Charlotte Lecuyer, Sonia Capelli and William Sabadie [] []

Articles

How Brands Can Make Smarter Decisions in Mobile Marketing – Strategies for Improved Media-Mix Effectiveness And Questions for Future Research
–Vassilis Bakopoulos, John Baronello and Rex Briggs [] []

How Effective Are Emojis In Surveys Taken on Mobile Devices? Data-Quality Implications and the Potential To Improve Mobile-Survey Engagement and Experience
–Christopher Bacon, Frances M. Barlas, Zoe Dowling and Randall K. Thomas [] []

---