TOC: Intl J Market Res
Introduction
International Journal of Market Research, 59(6)
Editorial
–Peter Mouncey []
Viewpoint: The EU General Data Protection Regulation (GDPR): European regulation that has a global impact
–Michelle Goddard [] []
Forum: Investigating the impacts of brand experience and service quality
–Azize Sahin, Hakan Kitapçi, Erkut Altindag and Mehmet S. Gök [] []
Dual roles of consumers: towards an insight into collaborative consumption motives
–Myriam Ertz, Agnès Lecompte and Fabien Durif [] []
Odour-induced taste enhancement and consumption of low-sugar pastry
–Yamen Koubaa [] []
Identifying the reasons why users in China recommend bike apps
–Liang Ma, Xin Zhang and Gao Shan Wang [] []
Consumer acceptance of self-service technologies: an ability–willingness model
–Cheng Wang [] []
Customer identification in the healthcare industry
–Long Zhang, Yucheng Zhang, Hong Jiang, Miles M. Yang, Yu-Ying Huang and Shyh-Jane Li [] []
Conference Note: MR Summit 2017, London, 25 May 2017: Using neuroscience tools to develop creative that sell
–Jane Leighton [] []
Book review: The last mile: creating social and economic value from behavioral insights’ by Dillip Soman
–Dick Stroud [] [Google Scholar]