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JAMS is planning a Thought Leaders Conference on Managing Business and Innovation in Emerging Markets, to be held at the Indian School of Business (ISB), Hyderabad, India from April 26-28, 2018, in conjunction with a special issue on the same topic.

Authors interested in attending this Thought Leaders Conference should submit their draft to the JAMS Editorial office at jamesed@uw.edu (papers for presentation at the conference will be accepted on an ongoing basis). Authors are requested to submit an extended abstract of 1500 words by February 1, 2018, to be considered for presentation in the conference.

For this Thought Leaders Conference and special issue of JAMS, the editors are interested in papers that help to undertake and issues related to managing business in emerging markets (e.g., Brazil, India, China, and Russia) and develop better business strategies for firms. Marketers who understand these issues and adopt the same in their organizational routines can develop more effective strategies. We are interested in both quantitative and qualitative studies that specifically address the above issues and bring significant new knowledge to academia and practices. However, studies that capture only a portion of the above discussed issues are welcome as well.

The topics include, but are not limited to:

1.         Innovation in emerging markets

2.         Developing customer engagement strategies in emerging markets

3.         Understanding marketing-mix dynamics in emerging markets

4.         Implementing social and digital marketing strategies in emerging markets

5.         Understanding customer journey in emerging markets

6.         Nurturing firms’ branding strategies for better insights with special reference to emerging markets

7.         Managing products and services in emerging markets

Papers targeting the special issue on the same topic should be submitted through the JAMS submission system () and will undergo the same review process as regularly submitted papers. Submissions of full papers for the special issue will begin on June 1, 2018, with the final deadline for submissions being August 30, 2018.

Extra efforts will be taken by the Special Issue Editors to promote collaboration among international researchers for the special issue and conference. Attending the conference and/or submitting a manuscript to JAMS for publication consideration are independent activities; authors are welcome to engage in one or both of these activities. 

JAMS Editorial Office
Robert Palmatier, Editor-in-Chief
Anne Hoekman, Managing Editor
Email: jamsed@uw.edu

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