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Journal of Macromarketing

Special Issue on Entrepreneurship and Macromarketing

Special issue editors:

Fabian Eggers, Menlo College, USA
Sussie Morrish, University of Canterbury, New Zealand
Abdul Ali, Babson College, USA
Jeffrey G. Covin, Indiana University

Entrepreneurs cause markets to change. In this way, entrepreneurs contribute to market dynamism and the disequilibrium that characterize markets. Research focused on entrepreneurial marketing (EM) goes back to the first marketing and entrepreneurship conference headed by Gerald Hills in 1982 – just one year after the launch of the Journal of Macromarketing which focuses on the interplay between marketing and society.

Manuscripts focused on entrepreneurship/entrepreneurial marketing and macro-level phenomena are welcome for the special issue. Special preference will be given to papers presented at the Macromarketing Conference in Leipzig, Germany July 10-13, 2018

and the Global Research Symposium on Marketing and Entrepreneurship in Boston, USA August 7-9, 2018

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Possible topics for manuscripts might include entrepreneurship/entrepreneurial marketing and any of the following:

Quality of Life, Natural Environment, Ethics, Marketing Systems, Marketing History, Developing Countries, Entrepreneurship Policy, Relationship/networks, Results of Effectuation Approaches, Externalities (costs paid by third-parties), Unintended Outcomes (such as venture failure), Culture (e.g., progress-prone vs. progress-resistant), Diversity (gender, ethnic, age, or immigrants), Innovation.

Submissions are due no later than October 31, 2018 at

.

Indicate that your paper is intended for this special issue. Manuscripts guidelines are available at: . Please direct any inquiries or expressions of interest to either of the special issue co-editors: Fabian Eggers fabian.eggers@menlo.edu, Sussie Morrish sussie.morrish@canterbury.ac.nz, Abdul Ali alia@babson.edu, or Jeffrey G. Covin covin@indiana.edu.

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