TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 27(2)
Editorial
Contemporary thought in higher education marketing
–Chris Chapleo & Helen O’Sullivan [] []
Development of a model to analyze HEI image: a case based on a private and a public university
–Purificación Alcaide-Pulido, Helena Alves & Belén Gutiérrez-Villar [] []
Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity
–Jake D. Hoskins & Benton A. Brown [] []
Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality
–Martyn Polkinghorne, Gelareh Roushan & Julia Taylor [] []
Location, location, location: does place provide the opportunity for differentiation for universities?
–Emma Winter & Helen Thompson-Whiteside [] []
Using stakeholder marketing and social responsibility for new product development in higher education: a business Spanish model
–Lisa Huempfner & Dennis A. Kopf [] []
Working up a debt: students as vulnerable consumers
–Julie Robson, Jillian Dawes Farquhar & Christopher Hindle [] []
Gratitude and its drivers within higher education
–Fiona Cownie [] []