TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 9(4)
Origins of sports car marketing: early 20th Century British cycle-cars
D.G. Brian Jones and Alan J. Richardson
“Don’t blame the shopkeeper!!”
Mick Hayes
“Is it essential that a steamship company’s poster must have a ship?”
David Clampin and Nicholas J. White
Marketing strategy in Britain’s mainline railways, 1923-1938
Hiroki Shin
Modernity in British advertising: selling cocoa and chocolate in the 1930s
Michael French
The origins of marketing practice in Britain: from the ancient to the early twentieth century
Richard A. Hawkins
The history of conspicuous consumption in the United Kingdom: 1945-2000
Georgios Patsiaouras
A quiet revolution
Andrew Pressey
The history of advertising trust archive
Alistair Moir, Eve Read, and Sophie Towne
Guest editorial
Mark Tadajewski, Andrew Pressey, and D.G. Brian Jones