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Editorial, empirically-based marketing knowledge
Rachel Kennedy, Cathy Nguyen

Buying brands at both regular price and on promotion over time
John Scriven, Maria Clemente, John Dawes, Giang Trinh, Byron Sharp

Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
John Dawes, Allison Bond, Nicole Hartnett, Byron Sharp

Empirical regularities in average price paid across different types of households
Vipul Pare, Giang Trinh, Malcolm Wright

Double Jeopardy – 50 years on. Reviving a forgotten tool that still predicts brand loyalty
Charles Graham, Dag Bennett, Katrin Franke, Cathy Lu Henfrey, May Nagy-Hamada

If the model fits, use it: Methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit
Carl Driesener, Melissa Banelis, Cam Rungie

Making sense of common Dirichlet deviations
John Scriven, John Bound, Charles Graham

The Natural Monopoly effect in brand image associations
Lara Stocchi, Vipul Pare, Rachel Fuller, Malcolm Wright

Expanding marketing empirical generalisations to health behaviours: Physical activity is not so different from buying behaviour, after-all
Amy L. Wilson, Byron Sharp, Cathy Nguyen, Svetlana Bogomolova

Has behavioural loyalty to online supermarkets declined?
Giang Tue Trinh, Zachary William Anesbury, Carl Driesener

Making progress in marketing research
Robert East, Lawrence Ang

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