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The 43rd Annual Macromarketing Conference will take place in Leipzig – Germany from 10 to 13th July, 2018.

Call closes: JANUARY 31st 2018

Link to Conference website:

Track Title: Tourism, Sustainability and Community Wellbeing

The travel and tourism industry has outpaced the global economy for the sixth consecutive year in 2016, representing 10.2% of world GDP. It provides 292 million people with employment – representing 1 in 10 jobs on the planet (WTTC 2017). Although its economic impact is widely acknowledged as it offers many positive contributions to host destinations, the industry faces much criticism and debate in terms of negative impacts related to host-guest conflicts (Smith and Brent 2001), environmental impacts such as pollution, overcrowding and waste overcapacity (Hudson 2000, Budeanu 2007), as well as threats to cultural identity and social reality of host communities (Garcia et al. 2015). These issues can have a knock-on effect to the tourism destination itself but more importantly, on its residents often leading to destruction or unease in terms of a community’s sense of wellbeing. The industry has made many attempts to be more responsible by addressing sustainability-related issues with the aim of promoting more positive longer-term benefits, and the core of such efforts often pivots on greater community involvement. These efforts can lead to enhanced community empowerment on a broader scale (Papaoikonomou and Alarcón 2017; Fraser et al. 2006), however we still know little about the impact of sustainable activities in relation to their contribution to a community in the long term i.e., community wellbeing (e.g., Lee 2013).

Wiseman and Brasher (2008) assert that community wellbeing is a combination of social, economic, environmental, cultural and political conditions which are essential for communities to flourish and grow. Similarly, Shultz, Rahtz and Sirgy (2017) identify the importance of the physical, economic, environmental, and social domains of local areas to help promote a sense of wellbeing. These domains replicate the three pillars of sustainability (WTO). The UN World Tourism Organization (UNWTO) suggest that sustainable tourism must enhance the wellbeing of communities and its residents, and contribute to long-term sustainability. Therefore, the link between sustainable practice and wellbeing is recognized. A definition of community wellbeing must concentrate on “positive physical, economic, environmental, and social well-being, which empower constituent members in their efforts to affect further prosocial outcomes for stakeholders of the community” (Shultz et al., 2017, p.2) wherein “life aspects are most vital and live their lives consistently with those values are likely to experience high levels of subjective well-being.” (Shultz et al., 2017, p.10). That is, for communities to prosper (community wellbeing), individuals must also flourish (subjective wellbeing). It emphasizes the needed for a wider consideration of wellbeing as part of broader social developments beyond economic indicators. A major critique of the impact of sustainable activities on community wellbeing often arises because of the development of several quantitative tools and measurement indicators, which act to gauge a country’s performance (see Pope, Annandale and Morrison-Saunders 2004), however, it is crucial that wellbeing measures the ways in which citizens, communities and societies’ sense of wellbeing is improving or declining because of sustainable initiatives (Wiseman and Basher 2008). Despite such considerations, a basic issue lies in the fact that wellbeing is a somewhat “complex, multi-faceted construct that has continued to elude researchers’ attempts to define and measure it” (Pollard and Lee, 2003, p.60-61); such complexity “has given rise to blurred and overly broad definitions of wellbeing” (Forgeard et al., 2011, p.81) and “there is a danger that the term becomes so vague as to be virtually meaningless” (Thompson and Livingston, 2016, p.1). Therefore, the purpose of this track is to focus on wellbeing at a community level in a comprehensive, macro and diagnostic way (Sirgy and Lee 2006), and to provide practical insights for policy makers in this regard. Understanding macromarketing issues in tourism is also crucial for influencing marketers to act responsibly and demonstrate those actions to stakeholders and the wider community (McCabe, 2014). Paper submissions are not restricted to a tourism context, but may also consider place and place marketing more generally.

Empirical and conceptual papers that address key concepts and topics in the area, but not limited to, are invited:

• Measuring community wellbeing
• Community wellbeing indicators
• Sources of community wellbeing
• Recontextualizing and decontextualizing community wellbeing
• Community wellbeing from a multi-stakeholder perspective
• Designing for community wellbeing
• Sustainability and community wellbeing
• Social capital, sustainability and community wellbeing
• Cultural considerations and community wellbeing
• Sustainable happiness and community wellbeing
• Tourism impacts and community wellbeing
• Tourists and host community wellbeing
• Tourist consumption and community wellbeing
• Societal wellbeing
• Environmental wellbeing
• Bribery and community wellbeing
• Employability and community wellbeing

Track Chairs:

Dr Sheila Malone
Email: sheila.malone@lancaster.ac.uk

Dr Carmela Bosangit
Email: BosangitC@cardiff.ac.uk

References

Budeanu, A. (2007). ‘Sustainable tourist behaviour – A discussion of opportunities for

change’, International Journal of Consumer Studies, 31: 499-508.

Forgeard, Marie, Jayawickreme, Eranda, Kern, Margaret and Seligman, Martin (2011), “Doing the right thing: Measuring wellbeing for public policy”, International Journal of Wellbeing, 1, (1), 79–106.

Fraser, Evan D., Dougill, A. J., Mabee, W. E., Reed, M., and McAlpine, P. (2006). Bottom up and top down: Analysis of participatory processes for sustainability indicator identification as a pathway to community empowerment and sustainable environmental management. Journal of Environmental Management, 78(2), 114-127.

García, F.A., Vázquez, A.B. and Macías, R.C., 2015. Resident’s attitudes towards the impacts of tourism. Tourism Management Perspectives, 13, pp.33-40.

Hudson, S. (2000). Snow Business: A Study of the International Ski Industry. London:

The Continuum International Publishing Group.

Lee, Tsung Hung. (2013). Influence analysis of community resident support for sustainable tourism development. Tourism Management, 34, 37-46.

McCabe, S. (2014). The Routledge Handbook of Tourism Marketing. Oxon: Routledge.

Papaoikonomou, E. and Alarcón, A., 2017. Revisiting Consumer Empowerment: An Exploration of Ethical Consumption Communities. Journal of Macromarketing, 37(1), pp.40-56.

Pollard, Elizabeth and Lee, Patrice (2003), “Child well-being: a systematic review of the literature”, Social Indicators Research, 61, (1), 9–78.

Pope, Jenny, Annandale, D., and Morrison-Saunders, A. (2004). Conceptualising sustainability assessment. Environmental Impact Assessment Review, 24(6), 595-616.

Shultz, C., Rahtz, D. & Sirgy, J. (2017), “Distinguishing Flourishing from Distressed Communities: Vulnerability, Resilience and a Systemic Framework to Facilitate Well-Being,” The Handbook of Community Well-Being, R. Phillips & C. Wong, eds. Dordrecht, Netherlands: Springer, 403-42

Sirgy, M.J. and Lee, D.J., 2006. Macro measures of consumer well-being (CWB): A critical analysis and a research agenda. Journal of Macromarketing, 26(1), pp.27-44

Smith, V. L. and Brent, M. (2001). Hosts and Guests Revisited: Tourism Issues of the 21st Century. New York: Cognizant.

Wiseman, John and Brasher, K. (2008). Community wellbeing in an unwell world: Trends, challenges, and possibilities. Journal of Public Health Policy, 29(3), 353-366.

WTTC (2017). World Travel & Tourism Council Economic Impact Report 2017. Available online via:

The Macromarketing Society announces its 43rd Annual Macromarketing Conference, which will take place in Leipzig – Germany from 10 to 13th July. The main theme of the conference is "Change between complexity and simplicity". We invite all scholars interested in the different fields of research related to Macromarketing to submit either full papers or extended research abstracts (max 1000 words) following the format description below until January 31st, 2018.

Please note that all documents should be sent in word format and not PDF files. This is a multidisciplinary conference, so we encourage submissions for the 43rd Annual Macromarketing Conference in two ways:

1. Submissions related to the tracks presented in this document. If your research relates to any of the tracks in this document please send the papers directly to the track organiser who is responsible for the track.

2. If the topic of interest is not covered by any of the tracks presented in this call for papers, we encourage the researchers to send their proposal to this email address: mmc18@uni-leipzig.de.

Researchers will get feedback regarding their submissions by middle of March 2018. Accepted papers and abstracts should be sent to mmc18@uni-leipzig.de with their respective corrections before middle of May 2018 with a decision whether it can be published in the conference proceedings.

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