TOC: Mar Theory
Introduction
Marketing Theory, 17(4)
Triads: A review and analytical framework
–Jaakko Siltaloppi and Stephen L. Vargo [] []
Ethical qualities in consumption: Towards a theory of care
–Deirdre Shaw, Robert McMaster, Cristina Longo, and Nil Özçaglar-Toulouse [] []
Does hype create irreversibilities? Affective circulation and market investments in digital health
–Susi Geiger and Nicole Gross [] []
Charismatic authority and the YouTuber: Unpacking the new cults of personality
–Hayley L. Cocker and James Cronin [] []
Music in advertising and consumer identity: The search for Heideggerian authenticity
–Morteza Abolhasani, Steve Oakes, and Helen Oakes [] []
Forms of inconspicuous consumption: What drives inconspicuous luxury consumption in China?
–Zhiyan Wu, Jifeng Luo, Jonathan E. Schroeder, and Janet L. Borgerson [] []
Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction
–Hannu Makkonen and Rami Olkkonen [] []
Online brand community practices and the construction of brand legitimacy
–Henri Hakala, Laura Niemi, and Marko Kohtamäki [] []
“Am I as extended as you say I am?” Consumer’s emic perspectives on the extended self
–Tim Stone, Stephen J. Gould, and Teodóra Szabó-Douat [] []