TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 5(3)
Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Dawn Iacobucci, Doug Grisaffe & Wayne DeSarbo
Segmentation of the senior market: how do different variable sets discriminate between senior segments?
Yamen Koubaa, Rym Srarfi Tabbane & Manel Hamouda
Are brand benefits perceived differently in less developed economies? A scale development and validation
Samy Belaid, Selima Ben Mrad, Jérôme Lacoeuilhe & Maria Petrescu
Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology
Gary S. Robertshaw
Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax
Pratik Verma, Shaurya Agarwal, Pushkin Kachroo & Anjala Krishen
Marketing intelligence and customer relationships: empirical evidence from Jordanian banks
Ghazi A. Al-Weshah
Exploring the key drivers behind the adoption of mobile banking services
Tahir M. Nisar & Guru Prabhakar