ÂÜÀòÉç¹ÙÍø

TOC: J Intl Mar

Introduction

Journal of International Marketing, 25(4)

A Review of Global Competitiveness Research: Past Advances and Future Directions
Brian R. Chabowski and Jeannette A. Mena

Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets
Anna Kaleka and Neil A. Morgan

Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry
David A. Griffith, Goksel Yalcinkaya, Gaia Rubera, and Verdiana Giannetti

Export Performance: A Focus on Discretionary Adaptation
Stanford A. Westjohn and Peter Magnusson

Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets
Martin Eisend, Patrick Hartmann, and Vanessa Apaolaza