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Reflections on a decade of EJM and marketing scholarship: the good, the bad, and the future
Nick Lee

The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth
Ruijuan Wu and Cheng Lu Wang

Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Ben Lowe and Devon Johnson

In pursuit of service productivity and customer satisfaction: the role of resources
Jenny (Jiyeon) Lee, Paul G. Patterson, and Liem Viet Ngo

Whose fault is it?
Katja Rummelhagen and Martin Benkenstein

Differences in symbolic self-completion and self-retention across role-identity cultivation stages
Robert E. Kleine, Susan Schultz Kleine, and Douglas R. Ewing

Determinants of brand resurrection movements
Arezoo Davari, Pramod Iyer, and Francisco Guzmán

How brand loyal shoppers respond to three different brand discontinuation scenarios
Denisa Hebblethwaite, Andrew G. Parsons, and Mark T. Spence

Brand addiction: conceptualization and scale development
Mona Mrad and Charles Chi Cui

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Stefania Farace, Tom van Laer, Ko de Ruyter, and Martin Wetzels

Proactive entrepreneurial behaviour, market orientation, and innovation outcomes
Gordon Liu, Wai Wai Joyce Ko, Isaac Ngugi, and Sachiko Takeda

When does “liking” a charity lead to donation behaviour?
Elaine Wallace, Isabel Buil, and Leslie de Chernatony

High-fit charitable initiatives increase hedonic consumption through guilt reduction
Ilaria Baghi and Paolo Antonetti

Health commodified, health communified: navigating digital consumptionscapes of well-being
Lena Cavusoglu and Melike Demirbag-Kaplan

Uncertainty avoidance and the exploration-exploitation trade-off
Thijs L.J. Broekhuizen, Marco S. Giarratana, and Anna Torres

Spatial, temporal and social dimensions of a ‘destination-in-motion’
Kathy Hamilton and Matthew Alexander

When and why does the name of the brand still matter?
Griff Round and Stuart Roper

Consumer imagination in marketing: a theoretical framework
Barbara J. Philips

Advertising literacy training
Steffi De Jans, Liselot Hudders, and Veroline Cauberghe

Can political cookies leave a bad taste in one’s mouth?
Aner Tal, Yaniv Gvili, Moty Amar, and Brian Wansink

Luxury advertising and recognizable artworks
Alessandro M. Peluso, Giovanni Pino, Cesare Amatulli, and Gianluigi Guido

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