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Call for Papers for the Food Marketing Track of the 2018 Macromarketing Conference

Food Marketing Track Chairs:

Claudia Dumitrescu (contact person), Central Washington University (Claudia.Dumitrescu@cwu.edu)

Renee Shaw Hughner, Arizona State University (renee.shaw@asu.edu)

The Food Marketing Track Chairs invite scholars, interested in food marketing research as it relates to Macromarketing, to submit either full papers or extended abstracts, to be considered for publication in the Conference Proceedings and presentation. Please see the document below for detailed information about this track and submission deadlines.

 

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FOOD MARKETING TRACK

The 43rd Annual Macromarketing Conference, 10-13rd July, 2018, Leipzig, Germany

Track Title: Food Marketing

Track Chairs:

Claudia Dumitrescu, PhD (primary contact person)
Assistant Professor of Marketing
Department of Management & Marketing
College of Business
Central Washington University
2400 S 240th Street
P.O. Box 13490
Des Moines, WA 98198
Phone: 509-963-3832
E-mail: Claudia.Dumitrescu@cwu.edu

Renée Shaw Hughner, PhD
Associate Professor of Marketing
Morrison School of Agribusiness
W. P. Carey School of Business
Arizona State University
7001 East Williams Field Road
Mesa, AZ 85212
Phone: 480-727-1570
E-mail: renee.shaw@asu.edu

Food Marketing Track Description:

Food well-being has been defined as the “positive psychological, physical, emotional, and social relationship with food at both the individual and societal levels” (Block et al., 2011). Food Marketing and Food Policy are two domains that represent the central food well-being core, as conceptualized by Block et al. (2011). Recent research calls have been documented with regard to a better understanding of the initiatives that should be taken by policy makers and food marketers, on the individual and societal levels, to help improve food well-being (Bublitz et al., 2013).

On the one hand, it has been argued that marketing can negatively impact food consumption, at the individual level – e.g., consumers use package size (visual) indicators to generate consumption norms and large portions suggest large consumption norms, which lead to overconsumption (Block et al., 2011; Wansink, 2007). At the societal level, for instance, pricing strategies can influence consumption behavior (e.g., low prices increase consumption). On the other hand, food marketing can provide solutions to problems such as obesity (Goldberg and Gunasti, 2007; Seiders and Petty, 2007). Most importantly, food marketers can influence consumers (e.g., change their unhealthy food behavior) and can be influenced by consumers – as they change their lifestyles and become more aware about the effects of unhealthy diets. This is in fact a relevant aspect of macromarketing, which focuses on the intersection between marketing and society (Mittelstaedt, Kilbourne, and Shultz, 2015), the effects of marketing and marketing systems on society, and the effects of society on marketing and marketing systems (Hunt, 1981; Mittelstaedt et al., 2015).

Food policy can relate to food systems – food production, food safety, and food labeling and their impact on food well-being. As suggested by Block et al. (2011, p. 11), food policy can have a positive (or maybe negative) impact on food well-being at an individual level – e.g., food labeling gives consumers the opportunity to be more informed and make better food choices, and at a societal level – e.g., international, national, state, and local policies “to more effectively align food production and distribution with dietary recommendations and principles of sound environmental stewardship.”

We invite competitive papers (i.e., theoretical or empirical), extended abstracts, and special session proposals that relate to these domains of food well-being. Topics of interest are included below but they are not limited to these areas. Obesity is especially severe in the United States of America and also, a major problem in many other nations, making this social issue a global concern (Witkowski, 2007). However, research that focuses on different other societal issues such as malnutrition, food insecurity, food-related diseases, etc. is welcome.

• Food labeling and food well-being;
• Food taxes, food consumption, and food well-being;
• Warning labels and calorie intake;
• Farm subsidies and food production and consumption;
• Food pricing and food well-being;
• Food availability, food consumption, food well-being.

References

Block, L. G., Grier, S. A., Childers, T. L., Davis, B., Ebert, J. E., Kumanyika, S., Laczniak, R.

N., Machin, J. E., Motley, C. M., Peracchio, M. L., Pettigrew, S., Scott, M., and van Ginkel

Bieshaar, M. N. G. (2011). From nutrients to nurturance: A conceptual introduction to food wellbeing. Journal of Public Policy & Marketing, 30(1), 5-13.

Bublitz, M.G., Peracchio, L.A., Andreasen, A.R., Kees, J., Kidwell, B., Miller, E.G., Motley,

C.M., Peter, P.C., Rajagopal, P., Scott, M.L., and Vallen, B. (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research, 66(8), 1211-18.

Goldberg, M. E. and Gunasti, K. (2007). Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet. Journal of Public Policy & Marketing, 26 (Fall), 162–81.

Hunt, S. (1981). Macromarketing as a multidimensional concept. Journal of Macromarketing, 1(1), 7–8.

Mittelstaedt, J.D., Kilbourne, W.E., and Shultz, C.J. (2015). Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars. Journal of Business Research, 68(12), 2513-16.

Seiders, K. and Petty, R. D. (2007). Taming the Obesity Beast: Children, Marketing and Public Policy Considerations. Journal of Public Policy & Marketing, 26 (Fall), 236–42.

Wansink, B. (2007). Mindless Eating: Why We Eat More Than We Think. New York: Bantam Dell.

Witkowski, T.H. (2007). Food marketing and obesity in developing countries: analysis, ethics, and public policy. Journal of Macromarketing, 27(2), 126-37.

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