TOC: J Services Mar
Introduction
Journal of Services Marketing, 31(7)
Caring for baby: what sources of information do mothers use and trust?
Angela Dobele, Jane Fry, Sharyn Rundle-Thiele, and Tim Fry
Internal market orientation determinants of employee brand enactment
Achilleas Boukis, Spiros Gounaris, and Ian Lings
Digital booking services: comparing online with phone reservation services
Mario Schaarschmidt and Björn Höber
Under-promising and over-delivering: pleasing the customer or strategic blunder?
Omer Topaloglu and David E. Fleming
Promoting customers’ involvement with service brands: evidence from coffee shop customers
Soon-Ho Kim and Seonjeong (Ally) Lee
Dynamic capabilities in aged care service innovation: the role of social assistive technologies and consumer-directed care strategy
Seyed Mohammad Sadegh Khaksar, Fatemeh S. Shahmehr, Rajiv Khosla, and Mei Tai Chu
Secondary but significant: secondary customers’ existence, vulnerability and needs in care services
Henna M. Leino
The benefit of a trustworthy face to a financial services provider
Dwane Hal Dean
Exploring service climate and employee performance in multicultural service settings
Chaktin Fung, Piyush Sharma, Zhan Wu, and Yong Su