TOC: J Brand Man
Introduction
Journal of Brand Management, 24(6)
Review Article
Journal of Brand Management: year end review 2017
Shaun M. Powell
Brand network communities: Leveraging brand relationships within the supply-chain
Matthew A. Hawkins
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Abhishek Pathak, Gemma Calvert & Carlos Velasco
Customer segmentation based on store equity: What explains customer store preference?
Irene Gil Saura, Gloria Berenguer-Contrí, María Eugenia Ruiz Molina & Géraldine Michel
Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations
Huan Chen & Ye Wang
Brand champion behaviour: Its role in corporate branding
Raisa Yakimova, Felix Mavondo, Susan Freeman & Helen Stuart
How to create reproducible brand personality scales
Theo Lieven
The impact of atypical product design on consumer product and brand perception
Benedikt Schnurr
If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour
Anant Jyoti Badgaiyan, Saumya Dixit & Anshul Verma