TOC: Rutgers Bus Rev
Introduction
Rutgers Business Review, 2(3)
Targeting Middle-class in Emerging Markets: The Case of Brazil
–Ilke Kardes and Gabriel Vouga Chueke [] []
What Types of Regulatory and Pricing Strategies Work When Customers are Likely to Become Competitors?
–Victor Glass and Timothy Tardiff [] []
How the Best Firms Balance Competing Forms of R&D-based Innovation
–Tim Swift [] []
Leading Organizations through Supply Chain Disruptions: An Exploratory Study of Necessary Traits
–Iana Shaheen, Arash Azadegan, Lorenzo Lucianetti, and Lian Qi [] []
The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?
–Can Uslay [] []
Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal
–Nelson Borges Amaral and Barbara Loken [] []
How Goldman Sachs Turned the Great Recession into Competitive Advantage Using Strategic Management
–Mine Doyran [] []
Managing Research Out of the Dark? Exploring Implications and Applications of an Objective Model for the Evaluation of Research Practice and Quality
–Pär Mårtensson, Uno Fors, Udo Zander, and Gunnar H. Nilsson [] []
How and Why Millennials are Shaking Up Organizational Cultures
–Rob Bogosian and Charlene Rousseau [] []
Managing and Accounting for Multiple Stakeholders
–Ronald K. Mitchell [] []
How Do Non-Technological Shocks Affect Interfirm Collaboration?
–Leonardo Corbo [] []