TOC: J Promo Man
Introduction
Journal of Promotion Management, 23(6)
Holiday Destination Image and Personality of a Greek Island During an Economic Recession Period and the Intermediate Effect of the Utilitarian and Non-Utilitarian Needs
–Anastasia Zacharia & George Spais [] []
Looking through Outdoor Advertising Images for Beauty in Argentina, Chile, Hungary, and Romania
–Pamela K. Morris [] []
The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook
–Yoon-Joo Lee & Hoyoung Ahn [] []
Can Social Media Campaigns Backfire? Exploring Consumers’ Attitudes and Word-of-Mouth Toward Four Social Media Campaigns and Its Implications on Consumer-Campaign Identification
–Denni Arli & Timo Dietrich [] [Google Scholar]
?Tax? and ?Fee? Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage
–Sidharth Muralidharan & Kim Sheehan [] []
The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands
–Vikas Gautam & Vikram Sharma [] []
Promoting Vegetarianism through Moralization and Knowledge Calibration
–Anshu Saxena Arora, Shalonda Bradford, Amit Arora & Rafaella Gavino [] []
Understanding ?Native Advertising? from the Perspective of Communication Strategies
–Ye Wang & You Li [] []
A Content Analysis of Bonus Pack Promotions
–Jay Carlson [] []