TOC: J Mar Man
Introduction
Journal of Marketing Management, 33(15/16)
Editorial
The dark side of marketing: introduction to the special issue
–Kate L. Daunt & Dominique A. Greer []
Schadenfreude and product failures: the role of product deservingness and product status
–Ethan Pancer, Lindsay McShane & Maxwell Poole [] []
When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition
–Clinton S. Weeks, Peter J. O’Connor & Brett A. S. Martin [] []
Beating, ditching and hiding: consumers’ everyday resistance to marketing
–Teresa Heath, Robert Cluley & Lisa O’Malley [] []
The dark side of consumer life in the age of virtual and mobile technology
–Mohammadali Zolfagharian & Atefeh Yazdanparast [] []
Don’t feed the trolling: rethinking how online trolling is being defined and combated
–Maja Golf-Papez & Ekant Veer [] []
Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work
–Paula Dootson , Ian Lings , Amanda Beatson & Kim A. Johnston [] []
Commentaries
Research frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying
–George P. Moschis [] []
Consumer intentions to falsify personal information online: unethical or justifiable?
–Girish Punj [] []
There is no dark side of customer aggression – It’s all dark
–Dana Yagil [] []