ÂÜÀòÉç¹ÙÍø

Collegiate ECHO Challenge

Introduction

A Marketing EDGE assignment and competition featuring Fossil watches

 
Dear Professor in the marketing, advertising, or communications discipline,
If you’re looking for a marketing project for this spring with real-world implications for your students, look no further than a case sponsored by Fossil, an American watch and lifestyle company.  Crafted for Marketing EDGE’s Collegiate ECHO Challenge, the project provides students with hands-on learning and real-world experience in creating a marketing plan proposal for a client. 
 
 
The Challenge, offered in both the fall and the spring, is a teaching tool for all elements of an integrated marketing campaign.  Faculty use it for a course, a student capstone project or an advertising club project.  Recent Challenges have come from clients such as Collette Travel, Facebook, DIRECTV, and Domino’s Pizza.
 
Resources for the Challenge include: 
  • Faculty Teaching Guide 
  • Student E-Learning Module
 
HONORS AND PRIZES: Finalists will be chosen from among all entries. Overall winners will be chosen from this pool. Undergraduate and Graduate campaigns are judged separately.  In both divisions:

  • 1st Place Gold: Team members are eligible to split a $2,000 award.
  • 2nd Place Silver: Team members are eligible to  split a $1,000 award.
  • 3rd Place Bronze: Team members are eligible to split a $500 award.
  • Each Gold, Silver and Bronze-winning teams’ school will receive a Collegiate Gold, Silver or Bronze ECHO trophy, respectively. 
  • Each team member on an undergraduate or graduate winning team and, if applicable, their faculty advisor will receive a certificate suitable for framing. 
  • Honorable Mention certificates may be presented for: Market Research • Marketing Strategy • Media Plan • Creative Execution • Budgeting/ROI • Executive Summary • Visual Summary •  Innovation • and more!
  • In addition, students from teams that submit entries are eligible to apply for Marketing EDGE scholarships, as well as jobs and internships from Marketing EDGE supporting companies.

Get Started today at .

Student teams can be directed to  – the Challenge site geared to students.
Sincerely,
Jeff
Jeff Nesler 
Senior Program and Web Manager | Marketing EDGE