TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 23(4)
The History of Social Marketing in Europe: The Story So Far
–R. K. Merritt, T. Kamin, F. Hussenöder, and J. Huibregtsen [] []
Fighting Fire With Fire: Using Industry Market Research to Identify Young Adults at Risk for Alternative Tobacco Product and Other Substance Use
–Carla J. Berg, Regine Haardörfer, Betelihem Getachew, Teresa Johnston, Bruce Foster, and Michael Windle [] []
Understanding Flu Vaccination in a Competitive Context: Influence of Alternative Flu Prevention Strategies on Flu Vaccine Uptake
–Alec Ulasevich, Samantha Jacobs, Djass Mbangdadji, Max van Over, and Lani Steffens [] []
The Use of Willingness to Pay in Determining Customer Preferences for Improved Flame-Based Cookstove Features in Two South African Study Areas
–Marcel Maré and Harold J. Annegarn [] []
Consensus Building in Social Marketing Campaigns Through the Delphi Method
–D. Scott Borden, Gareth Shaw, and Tim Coles [] []