TOC: Psych Mar
Introduction
Psychology & Marketing, 34(12)
The role of destination personality fit in destination branding: Antecedents and outcomes
–Magnus Hultman, Carola Strandberg, Pejvak Oghazi and Rana Mostaghel [] []
Antecedents of memorable tourism experience related to behavioral intentions
–Dafnis N. Coudounaris and Erose Sthapit [] []
Analyzing user sentiment in social media: Implications for online marketing strategy
–Adrian Micu, Angela Eliza Micu, Marius Geru and Radu Constantin Lixandroiu [] []
Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach
–Yi-Min Chen, Hsin-Hsien Liu and Yu-Chun Chiu [] []
Enablers for end-user entrepreneurship: An investigation on Italian food bloggers
–Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano and Gerardino Metallo [] []
Explanatory factors for efficiency in the use of social networking sites—The case of organic food products
–Enrique Bernal-Jurado, Adoración Mozas-Moral, Domingo Fernández-Uclés and Miguel Jesús Medina-Viruel [] []
Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms
–Carlos Devece, Carlos Llopis-Albert and Daniel Palacios-Marqués [] []