TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 29(4)
Value Co-Creation in Health Care: A Phenomenological Examination of the Doctor-Patient Encounter
–Kofi Osei-Frimpong & Nana Owusu-Frimpong [] []
Investigating Moral Links Between Religiosity, Altruism, and Green Consumption
–Arezoo Davari, Pramod Iyer & David Strutton [] []
The New Face of Philanthropy: The Role of Intrinsic Motivation in Millennials’ Attitudes and Intent to Donate to Charitable Organizations
–Matthew Gorczyca & Rosanne L. Hartman [] []
Toward a Model of Word-of-Mouth in the Health Care Sector
–Sebastian Martin [] []
Health and Sickness: A Buddhist View and Implications for Social Marketing
–Koushiki Choudhury [] []
Market Orientation of Riding Schools: A Comparison of For Profit and Nonprofit Organizations Using Structural Equation Modeling
–Katharina Wiegand & Achim Spiller [] []