TOC: J Mar Behav
Introduction
Journal of Marketing Behavior, 3(1)
Tell Me How You Treat Your Employees
–Laura Marie Schons, Sabrina Scheidler and Jos Bartels [] []
Using Default Options to Increase Healthy Add-Ons to a Meal
–Anna O’Bryan, Joseph Price and Jason Riis [] []
Preference for the Underdog when Sampling Commercial Products: Assessment of the Effect and Limiting Conditions
–Nadav Goldschmied, Caiti McDaniel and Veronica Ramirez [] []
Antecedents and Consequences of Children’s Brand Community Participation: A Replication and Extension Study
–Margurite Hook, Stacey Baxter and Alicia Kulczynski [] [Google Scholar]
Regret of Action or Regret of Inaction: Examining Divergent Regret Patterns for Experiential and Material Gifts
–Aminreza Shiri and Ahmet Ekici [] []