TOC: J Macromar
Introduction
Journal of Macromarketing, 37(4)
Editorial
In this Issue
–Mark Peterson [] []
Special Issue on Macro-Social Marketing
Macro-Social Marketing Research: Philosophy, Methodology and Methods
–Ann-Marie Kennedy [] []
No Rest for the Wicked: The Epidemic Life Cycle of Wicked Consumer Behavior
–Matthias Koch and Davide Christian Orazi [] []
Solving Complex Problems: Enduring Solutions through Social Entrepreneurship, Community Action, and Social Marketing
–Anne Hamby, Meghan Pierce, and David Brinberg [] []
Socio-Technical Transitions and Institutional Change: Addressing Obesity through Macro-Social Marketing
–Joya A. Kemper and Paul W. Ballantine [] []
Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers
–Aimee Dinnin Huff, Michelle Barnhart, Brandon McAlexander, and Jim McAlexander [] []
Government-led Macro-social Marketing Programs in Vietnam: Outcomes, Challenges, and Implications
–V. Dao Truong [] []
Regular Articles
The Unintended Normalization of Gambling: Family Identity Influences on the Adoption of Harmful Consumption Practices
–Kate Westberg, Michael B. Beverland, and Samantha L. Thomas [] []
Anticipated Consumer Guilt: An Investigation into its Antecedents and Consequences for Fair-Trade Consumption
–Jörg Lindenmeier, Michael Lwin, Henrike Andersch, Ian Phau, and Ann-Kathrin Seemann [] []
The Role of Marketing in Ritual Evolution
–Samantha N. N. Cross, Robert L. Harrison, and Mary C. Gilly [] []