TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(1)
Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketing
–Argyro Elisavet Manoli [] []
Brand consistency and coherency at the London 2012 Olympic Games
–James Andrew Kenyon , Argyro Elisavet Manoli & Guillaume Bodet [] []
Sponsorship programmes and corruption in sport: management responses to a growing threat
–Samantha Roberts, Simon Chadwick & Christos Anagnostopoulos [] []
Social media and sports: driving fan engagement with football clubs on Facebook
–Leonor Vale & Teresa Fernandes [] []
There goes my hero again: sport scandal frequency and social identity driven response
–Sarah J. Kelly, Clinton S. Weeks & P. Monica Chien [] []
Exploring value co-creation in Fan Fests: the role of fans
–D. Kolyperas & L. Sparks [] []
The influence of sport sponsorship on brand equity and purchase behavior
–Ch. Tsordia, D. Papadimitriou & P. Parganas [] []
Role of the stadium in the value enhancement process of a rugby union match
–Jérôme Boissel, Véronique des Garets & Véronique Plichon [] []