TOC: J Mar Man
Introduction
Journal of Marketing Management, 33(13/14)
Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing
–Francis Buttle & Lars Groeger [] []
What’s in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process
–Richard L. Gruner & Damien Power [] []
The work of mapping and the mapping of work: prosumer roles in crowdsourced maps
–Aron Darmody, Mujde Yuksel & Meera Venkatraman [] []
‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter
–Alena Soboleva, Suzan Burton, Girijasankar Mallik & Aila Khan [] []
Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: a segmentation approach based on motives and heuristic cues
–Andrea K. Eberhart (née Moser) & Gabriele Naderer [] []
‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749
–Catherine Harbor [] []
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions
–Jörg Finsterwalder , Thomas Yee & Alastair Tombs [] []