TOC: J Mar
Introduction
Journal of Marketing, 81(6)
The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry
Kartik Kalaignanam, Tarun Kushwaha, and Tracey A. Swartz
Online Shopping and Social Media: Friends or Foes?
Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes
Alok R. Saboo, V. Kumar, and Ankit Anand
The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
Sandeep Arora, Frenkel ter Hofstede, and Vijay Mahajan
The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty
Nita Umashankar, Morgan K. Ward, and Darren W. Dahl
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
Marina Puzakova and Hyokjin Kwak
Customer Inspiration: Conceptualization, Scale Development, and Validation
Tim Böttger, Thomas Rudolph, Heiner Evanschitzky, and Thilo Pfrang
Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
Cheng Zhang, Chee Wei Phang, Qingsheng Wu, and Xueming Luo