TOC: J Global Mar
Introduction
Journal of Global Marketing, 30(5)
Research Advances in the Global Tourism and Services Industries
–Ajay K. Manrai Editor-in-Chief [] []
Assessing the Effect of Personal Cultural Orientation on Brand Equity and Revisit Intention: Exploring Destination Branding in Latin America
–Adolfo Rudy Cardona , Qin Sun, Fuan Li & Darin White [] []
Twenty Shades of Italy: An Analysis of its Cultural, Natural, and Dual Tourist Attractions with Implications for Global Tourism ?Marketing
–Lalita A. Manrai, Ajay K. Manrai & Joseph DeLuca [] []
Does Value for Money Create Advocates? A Study in the International Airline Services Industry
–Wolfgang Messner [] []
Customer Participation Behavior in High- Versus Low-Contact Services: The Multiple Roles of Customer Trust
–Esther Ling-Yee Li, Ben Shaw-Ching Liu & Sherriff T. K. Luk [] []