TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 24(4)
Exploring booth design as a determinant of trade show success
–Peter H. Bloch, Srinath Gopalakrishna, Andrew T. Crecelius & Marina Scatolin Murarolli [] []
A behavioral model of international channel relationships
–Ronit Segal Hirshberg & Aviv Shoham [] []
Why do buyers share knowledge with suppliers in new product development? current and alternative supplier antecedents
–Yu-Xiang Yen & Shiu-Wan Hung [] []
A longitudinal study of franchisor failure according to Altman’s Z model
–Carlos J. Rodríguez-Rad , F. Javier Rondán-Cataluña & Juan Antonio Macías-Molina [] [] >p Book Review
No Business is an Island: Making Sense of the Interactive Business World
–Roberta Bocconcelli PhD. [] []