Revisit: Global Marketing Conference
Introduction
Tokyo, now 26-29 Jul 2018; Deadline 15 Jan
CFP: 2018 Global Marketing Conference at Tokyo (ver.10)
Conference Date: July 26th-29th, 2018
Conference Venue: The Hotel New Otani Tokyo, Tokyo, Japan
Submission Deadline: January 15th, 2018
Co-Hosts:
– ÂÜÀòÉç¹ÙÍø
– European Marketing Academy
– Australian & New Zealand Marketing Academy
– Japan Society of Marketing and Distribution
– Korean Scholars of Marketing Science
Local Co-Host: Keio University (Japan)
Organizer: Global Alliance of Marketing & Management Associations
Partners:
– Association for Consumer Research (USA)
– China Marketing Association of University (China)
– AEMARK (Spain)
– Greek Marketing Academy (Greece)
– Aalto University Executive Education (Finland)
– Aalto University School of Business (Finland)
– Harbin Institute of Technology (China)
– New Zealand Asia Institute of the University of Auckland (New Zealand)
– Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
Sponsors:
– National Research Foundation of Korea (Republic of Korea)
– Korea Economy and Management Development Institute (Republic of Korea)
Conference Co-Chairs:
– Roland T. Rust (University of Maryland)
– Ajay K. Kohli (Georgia Institute of Technology)
– Laszlo Sajtos (University of Auckland)
– Tatsuro Watanabe (Senshu University)
– Akira Shimizu (Keio University)
– Yung Kyun Choi (Dongguk University)
The Conference Organizing Committee Chair: Eunju Ko (Yonsei University)
Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)
Sponsoring Journals: Special Issues & Section
– Journal of Business Research: 2 special issues on "GAMMA President’s Choice Awards" &
"Digital & Social Media Marketing in Global Business Environment"
– International Journal of Advertising: Leveraged Marketing Communications (LMC)
– Industrial Marketing Management: Global Perspectives in Business-to-Business Marketing
– Journal of Advertising: Social Media and Luxury Brand Communication
– Journal of Hospitality & Tourism Research: Customer Engagement in Tourism and Hospitality
– Journal of Service Management: The New Frontiers in Digital Media Services
– Journal of Promotion Management: Promoting Brand Relationships
– Journal of Global Scholars of Marketing Science: Algorithms: Constructing/Testing Theory in
Marketing and Strategic Management via Computing with Words and fsQCA
– Journal of Global Fashion Marketing: Beauty, Design & Aesthetic in Marketing & Fashion
– Australian Marketing Journal: Marketing Revolution in an Interconnected World
– Asia Pacific Journal of Marketing and Logistics: Asia-Pacific Advances in Neuromarketing and Psychophysiology
– International Marketing Review: Cross Cultural Consumers and Globalization
– The Service Industries Journal: Political Branding in Turbulent Times
– Journal of Management Science: Sharing Economy in Emerging Markets: Challenges and
Opportunities for Marketing
Joint Symposia:
– 2018 EMAC-GAMMA JOINT SYMPOSIUM
– 2018 ANZMAC-GAMMA JOINT SYMPOSIUM
– 2018 JSMD-GAMMA JOINT SYMPOSIUM
– 2018 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM
– 2018 SIMKTG-GAMMA JOINT SYMPOSIUM
– 2018 GMA-GAMMA JOINT SYMPOSIUM
– 2018 AEMARK-GAMMA JOINT SYMPOSIUM
– 2018 HIT-GAMMA JOINT SYMPOSIUM
– 2018 ESCP-GAMMA JOINT SYMPOSIUM
– 2018 NZAI-GAMMA JOINT SYMPOSIUM
Workshop:
– Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners – Hands-on
Workshop
Instructor: Prof. Arch G. Woodside (Curtin University)
Tracks: 56
For More Information:
Central Office
Global Alliance of Marketing & Management Associations
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: gammacentraloffice@gmail.com