Marketing Program Assessment
Introduction
William Baker seeks a marketing program assessment as an alternative to the ETS exam
I am looking for a ‘home grown’ marketing program assessment that was developed as an alternative to the ETS exam. The exam will be used in an upcoming research study designed to measure the marketing knowledge of recently graduated marketing undergraduates compared to other groups. I would be particularly interested in an exam that was validated as a reliable and valid alternative to the the ETS marketing exam.
Thank you for any help,
William E. Baker
Professor of Marketing
University of Akron
wbaker@uakron.edu