TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 11(4)
Need for touch and two-way communication in e-commerce
Yun Jung Lee, Sujin Yang, and Zachary Johnson
Using rich media to motivate fair-trade purchase
Tae-Im Han and Leslie Stoel
A QoS-sensitive model for e-commerce customer behavior
Hoda Ghavamipoor, S. Alireza Hashemi Golpayegani, and Maryam Shahpasand
C2C value creation: social anxiety and retail environment
Larissa Carine Becker and Cristiane Pizzutti
Impulse buying tendencies among online shoppers in Sweden
Maria Ek Styvén, Tim Foster, and Åsa Wallström
The digitization of health care retailing
Mark Scott Rosenbaum, Germán Contreras Ramírez, Karen Edwards, Jiyeon Kim, Jeffery M. Campbell, and Marianne C. Bickle
Guest editorial
Debra Zahay