TOC: J Poli Mar
Introduction
Journal of Political Marketing, 16(3/4)
Introduction: Social Media, Political Marketing and the 2016 U.S. Election
–Christine B. Williams [] []
Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns
–Michael Cornfield [] []
Understanding the Social Media Strategies of U.S. Primary Candidates
–Joseph (Jun Hyun) Ryoo & Neil Bendle [] []
Communicating Party Labels and Names on Twitter During the 2016 Presidential Invisible Primary and Primary Campaigns
–Kate Kenski, Christine R. Filer & Bethany A. Conway-Silva [] []
The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season
–Caroline Lego Muñoz PhD & Terri L. Towner PhD [] []
Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries
–Edward Elder & Justin B. Phillips [] []
Populism and Connectivism: An Analysis of the Sanders and Trump Nomination Campaigns
–Michael J. Jensen & Henrik P. Bang [] []
Intraparty Hostility: Social Identity, Subidentity, and the Hostile Media Effect in a Contested Primary
–Aaron S. Veenstra, Benjamin A. Lyons & I. Alev Degim Flannagan [] []
Role of Social Media in the 2016 Iowa Caucuses
–Daniela V. Dimitrova & Dianne Bystrom [] []