TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 23(6)
Corporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises
–Benjamin Ho, Wonsun Shin & Augustine Pang [] []
Starbucks’ marketing communications strategy on Twitter
–Viriya Taecharungroj [] []
Hedonic and utilitarian use of user-generated content on online shopping websites
–Sunil Hazari, Blaise J. Bergiel & Beheruz N. Sethna [] []
Analysis of visual presentation of cultural dimensions: Culture demonstrated by pictures on homepages of universities in Pakistan
–Muhammad Akif Hamid [] []
Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games
–Seung-Chul Yoo & Matthew S. Eastin [] []
Psychological ownership as a crisis management advertising appeal – antecedents, outcomes, and moderators
–Phillip Hartley , Jie Sun & Randle D. Raggio [] []