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Regular papers

Is high recovery more effective than expected recovery in addressing service failure? — A moral judgment perspective
Tong Chen, Ke Ma, Xuemei Bian, Chundong Zheng, James Devlin

Package color saturation and food healthfulness perceptions
James A. Mead, Rob Richerson

How does marketing capability impact abnormal stock returns? The mediating role of growth
Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior, Josep Rialp

Uncovering configurations of HRM service provider intellectual capital and worker human capital for creating high HRM service value using fsQCA
Jeroen Meijerink, Tanya Bondarouk

How context matters: The relationship between family supportive supervisor behaviours and motivation to work moderated by gender inequality
Maria José Bosch, Mireia Las Heras, Marcello Russo, Yasin Rofcanin, Marc Grau i Grau

Empirically testing the concept of value-in-behavior and its relevance for social marketing
Ross Gordon, Sally Dibb, Christopher Magee, Paul Cooper, Gordon Waitt

Social pay reference point, external environment, and risk taking: An integrated behavioral and social psychological view
Elizabeth Lim

How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale
Michael A. Merz, Lia Zarantonello, Silvia Grappi

Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Brian Gillespie, Darrel D. Muehling, Ioannis Kareklas

The penalty for privacy violations: How privacy violations impact trust online
Kirsten Martin

The roles of informational unfairness and political climate in the relationship between dispositional envy and job performance in Pakistani organizations
Dirk De Clercq, Inam Ul Haq, Muhammad Umer Azeem

A satisficing approach to eliciting risk preferences
Nathan Berg, Srinivas Prakhya, Kavitha Ranganathan

‘Misfits’ DO try to fit: Deviations from firm-specific optimal multinationality and subsequent market entry or exit in US law firms
K. Skylar Powell, Eunah Lim

Sailing through marketing: A critical assessment of spatiality in marketing literature
Massimo Giovanardi, Andrea Lucarelli

When are influentials equally influenceable? The strength of strong ties in new product adoption
Honghong Zhang, Kim-Shyan Fam, Tiong-Thye Goh, Xin Dai

Examining a psychological sense of brand community in elderly consumers
Krist Swimberghe, Mahmoud A. Darrat, Brent D. Beal, Marina Astakhova

Using descriptive norm appeals effectively to promote green behavior
Leila Elgaaied-Gambier, Elisa Monnot, Fanny Reniou

Inside directors and the underinvestment of financial slack towards R&D-intensity in high-technology firms
Ibrahim A. Shaikh, Jonathan Paul O’Brien, Lois Peters

Matching response to competitors’ moves under asymmetric market strength
Kai-Yu Hsieh, Eunjung (E.J.) Hyun

Job strains, job control, and POS on employee performance: An interactionist perspective
Yana Du, Li Zhang, Amanuel G. Tekleab

Corporate expansion during pro-market reforms in emerging markets: The contingent value of group affiliation and diversification
Deeksha Singh, Chinmay Pattnaik, Ajai S. Gaur, Elif Ketencioglu

The networking behavior of Indian executives under environmental uncertainty abroad: An exploratory analysis
Mohit Srivastava, Roger Moser, Evi Hartmann

The Fire under the Gridiron: Resource Dependence and NCAA Conference Realignment
Erik C. Taylor, Benjamin D. McLarty, Dale A. Henderson

When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
Yelena Tsarenko, Cheryl Leo, Herman H.M. Tse

Special section on "The future of ethnic marketing in a globalized world", Guest Edited by Michel Laroche

Introduction

The future of ethnic marketing in a globalized world: Introduction to the special issue
Michel Laroche

Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future
Lisa Peñaloza

Acculturation and ethnic identity influences on marketing strategies

Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany
David Dose, Gianfranco Walsh, Ayalla Ruvio, Sigal Segev

Why some South Asian Muslims celebrate Christmas: Introducing ‘acculturation trade-offs’
Amna Khan, Andrew Lindridge, Theeranuch Pusaksrikit

Ethnicity and acculturation of environmental attitudes and behaviors: A cross-cultural study with Brazilians in Canada
Cláudia Buhamra Abreu Romero, Michel Laroche, Golam Mohammad Aurup, Sofia Batista Ferraz

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?
Alia El Banna, Nicolas Papadopoulos, Steven A. Murphy, Michel Rod, José I. Rojas-Méndez

Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Hatice Kizgin, Ahmad Jamal, Marie-Odile Richard

Subjective social inclusion: A conceptual critique for socially inclusive marketing
Tana Cristina Licsandru, Charles Chi Cui

Global consumer culture and the sharing economy across ethnic groups

Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers
Kamila Sobol, Mark Cleveland, Michel Laroche

Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad
Mark Cleveland, Boris Bartikowski

Materialism and the sharing economy: A cross-cultural study of American and Indian consumers
Alexander Davidson, Mohammad Reza Habibi, Michel Laroche

Social media and internet based marketing issues across ethnic cultures

The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation
Boris Bartikowski, Michel Laroche, Ahmad Jamal, Zhiyong Yang

An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences
Emi Moriuchi, Ikuo Takahashi

Communication and consumption in cross-cultural contexts

Artrepreneurship and learning in ethnic markets
Esi Abbam Elliot, Ahmad Jamal, Joseph Cherian

The subjective norms of sustainable consumption: A cross-cultural exploration
Elizabeth A. Minton, Nathalie Spielmann, Lynn R. Kahle, Chung-Hyun Kim

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study
Andreas Strebinger, Xiaoling Guo, Ferdinand Klauser, Peter Grant-Hay

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