TOC: Intl J Adv
Introduction
International Journal of Advertising, 36(6)
Introduction to the IJA special issue Latin America
–Stephan Dahl [] []
Creativity identity in Colombia: the advertising creatives’ perspective
–David Roca, Bradley Wilson, Andres Barrios & Omar Muñoz-Sánchez [] []
Identifying the factors that influence eWOM in SNSs: the case of Chile
–Pablo Farías [] []
Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede’s and Inglehart’s cultural dimensions in the higher education sector
–Albena Pergelova & Fernando Angulo-Ruiz [] [Google Scholar]
Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry
–Andres Rodriguez Veloso , Diogo Hildebrand & Katherine Braun Galvão Bueno Sresnewsky [] []
Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy
–Andrés Barrios, Bradley Wilson & Claudia Arias [] []
Comparing children’s explicit and implicit understanding of advertising and placement on TV
–Rodrigo Uribe & Alejandra Fuentes-García [] [Google Scholar]
Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil
–Isabell Koinig, Sandra Diehl & Barbara Mueller [] []