TOC: Rise Fandom
Introduction
Exploring the Rise of Fandom in Contemporary Consumer Culture, Book edited by Cheng Lu Wang
IGI Global, ISBN13: 9781522532200; ISBN10: 152253220X
Introduction
Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
Foreword (Michael Jindra)
Preface (Cheng Lu Wang)
Chapter 1: Segmenting Fan Communities: Toward a Taxonomy for Researchers and Industry
Nathalie Collins, Jamie Murphy
Chapter 2: Fans and Brands: Delineating Between Fandoms, Brand Communities, and Brand
Breanna M. Todd, Catherine A. Armstrong Soule
Chapter 3: A Hero Who Never Dies: Steve Jobs in His Fans’ Minds
Ruijuan Wu, Cheng Lu Wang, Wei Hao
Chapter 4: The Passion That Unites Us All: The Culture and Consumption of Sports Fans
Brandon Mastromartino, Wen-Hao Winston Chou, James J. Zhang
Chapter 5: Those Who Rarely Attend Alone: Tribal Sport Fans
David P. Hedlund, Rui Biscaia, Maria do Carmo Leal
Chapter 6: I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams
Cody T. Havard, Daniel L. Wann, Timothy D. Ryan
Chapter 7: Building the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club
William F. Humphrey Jr., Debra A. Laverie, Alison B. Shields
Chapter 8: Charging Fandom in the Digital Age: The Rise of Social Media
Shuojia Guo
Chapter 9: Diversity of Fans on Social Media: The Case of Entertainment Celebrity in China
Xinming Jia, Kineta Hung, Ke Zhang
Chapter 10: Brand Pathologies: “Monstrous” Fan Relationships and the Media Brand “Twilight”
Margo Buchanan-Oliver, Hope Jensen Schau
Chapter 11: “Thy Kingdom Come, Thy Will Be Done”: Attaining Divine Transcendence Through Brand Fandom, Evidence From India
Abhigyan Sarkar, Juhi Gahlot Sarkar
Chapter 12: Working Behind Playing: Tamed Fan Labor and Its Stabilizing Function in the Chinese Mobile Gaming Fan Community
Boris Pun Lok Fai
Chapter 13: Living in a Virtual Reality: Anime and Manga Fandom
Chengyan Zeng